Introduction to Cellecor

Founded in 2012 by Mr. Ravi Agarwal as Unity Communications, Cellecor Gadgets Ltd. has evolved from a small operation in Delhi to one of India’s fastest-growing consumer electronics and appliance brands. Rooted in a vision to make “technology for all” a reality, Cellecor is redefining how India experiences modern tech by combining innovation, affordability, and accessibility at scale.

Over the last decade, Cellecor has expanded its portfolio to include Smart TVs, smart gadgets, wearables, mobile accessories, smartphones, laptops, and a growing range of home and kitchen appliances including washing machines, air conditioners, refrigerators, coolers, geysers, and more. Whether it’s a QLED Smart TV for immersive home entertainment or a compact mixer grinder for the kitchen, Cellecor's products are crafted to meet the needs of evolving Indian households.

We have proudly:

  • Crossed ₹1,000 crore in revenue in FY25 with 105% YoY growth
  • Grown our presence across 28 states and 2 Union Territories
  • Established a strong offline footprint of 65,000+ retailers and 1,800+ distributors
  • Built a nationwide network of 1,500+ service centres
  • Opened 8 Exclusive Brand Stores, including Delhi, Bhopal, Andaman & Nicobar Islands, Mizoram, Leh Ladakh, Sasaram, Nanded, and Barnala
  • Sold over 100 million units to date

Our products are widely available online through major platforms like Amazon, Flipkart, and Myntra, Cred, Zeptoand more. We continue to invest in D2C and organized retail to ensure reach at every level.

Cellecor is proudly aligned with the ‘Make in India’ mission, with manufacturing partnerships across India and global collaborations with OEMs like Dixon Technologies, PG Electroplast, and Shenzhen H&T Intelligent Control to scale smart production and tech innovation.

We are also building for the future—with a dedicated R&D roadmap, ESG initiatives, a new service mobile app, and expansion into B2B, institutional, and international markets including Nepal, Sri Lanka, Africa, and the Middle East.

In 2023, Cellecor was listed on the NSE EMERGE platform, marking a major milestone in our growth journey.

At Cellecor, we don’t just sell products we build experiences that simplify life, support aspirations, and enrich everyday moments. As we set our sights on ₹1,500+ crore in revenue for FY26, our goal remains the same: to be a household name in every corner of India.

Explore our world of smart living. Because at Cellecor, “Happiness is Affordable.”

Cellecor UK

Cellecor is a growing consumer electronics and home appliances brand committed to making modern technology more accessible, practical and relevant to everyday life. From smart TVs and home electronics to kitchen appliances, magnetic wireless power banks, audio products and health and fitness wearables, our expanding range is developed around the changing needs of today's consumers. Our philosophy behind delivering each product remains the same- intelligent features, dependable performance and a genuine value. With Cellecor UK, we expand our international presence among the consumers who look for quality electronic appliances with modern design and value for money. In this venture, our ambition is to gain the trust of our global consumers by offering them an extensive range of electronic products that are both contemporary and high-quality.

Our Story

History is never made overnight. It is always driven by consistent efforts made toward one desire. Cellecor’s desire, that is to make contemporary consumer electronics accessible to a wider audience has remained clear since its inception in 2012 in India. Starting the journey with just mobile phones and accessories, Cellecor missioned to broaden its product range. Within the span of a decade, the company successfully revolutionised the consumer electronic market by reaching millions of Indian households that look for smart convenience and cost-effective options. Today, in the electronic industry, Cellecor has met several milestones like:
  • Growing from a modest electronics venture into a diversified consumer technology brand.
  • Building a comprehensive retail and distribution network that has taken Cellecor across India.
  • Reaching ₹1,025 crore revenue in FY24–25, reflecting the pace of Cellecor’s growth and product expansion.
  • Recognised for rapid growth and consumer electronics leadership with titles like Best Smart TV 2024 and Fastest Growing Consumer Electronics Brand honours.

Our Leadership

Cellecor Gadgets Limited is co-founded by Ravi Agarwal (Managing Director) and Nikhil Aggarwal (Whole-Time Director). They are backed by more than 400 team members across the country who are highly skilled and experienced. Both Ravi Agarwal’s and Nikhil Agarwal’s vision closely align in developing Cellecor’s presence over the past years. A first-generation entrepreneur with a keen understanding of the telecom industry, Ravi Agarwal has succeeded in shaping Cellecor as a customer-centric and problem-solving brand. Meanwhile, Nikhil Aggarwal’s long-term competitiveness ensured that the brand reached every nook and corner. Given the excellent business acumen, Cellecor’s leaders are further planning to expand their international reach through many upcoming ventures.

Our Commitment

Cellecor Gadgets extensively commits to become one of the most trusted global consumer electronics and home appliances brands in the coming future. We see a future in which technology works naturally around people's lives. From smart home appliances and connected devices to entertainment and personal technology, Cellecor aims to develop an ecosystem that supports simpler, smarter and more enjoyable living.
Ravi Agarwal

Founder

Mr. Ravi Agarwal, aged 40, is the Founder and Managing Director of Cellecor Gadgets Limited and a first-generation entrepreneur. With over 14 years of experience in the telecom and electronics sector, he began his journey in 2010 by establishing Unity Communications, which laid the foundation for Cellecor’s vision. Under his leadership, the company has grown from ₹90 lakh in revenue in 2012 to ₹1,025 crore in FY25. A passionate finance enthusiast, Ravi is committed to making quality consumer electronics affordable and accessible across India. He has played a pivotal role in the company’s NSE listing, international collaborations, and its expansion into a ₹1,500 crore brand by FY26.
Nikhil Aggarwal

Founder

Mr. Nikhil Aggarwal, aged 35, is the Whole-Time Director and Co-Founder of Cellecor Gadgets Limited. A marketing leader with over 12 years of experience, Nikhil brings a strong blend of strategy and storytelling to the brand. Since joining Unity Communications in 2016, he has been instrumental in building Cellecor’s market presence across 28 states and establishing a robust distribution and service network of 65,000+ retailers and 1,800+ distributors. With a deep understanding of Indian consumer behavior, his vision is to build Cellecor as a one-stop solution for smart electronics by driving high-impact campaigns and expanding touchpoints across offline and digital channels.

Vision And Mission

Cellecor started as a passion and love for technology and electronic gadgets. Today, it is our vision to offer an unmatched experience to all tech-savvy people. We aim to transform the way consumer electronic brands are perceived and become India’s first electronic lifestyle brand. Since our inception, we have been committed to delivering exceptional customer support and creating positive experiences at every touchpoint. With our digital expansion, we are increasing opportunities to interact with our consumers and build a passionate community of brand advocates.

From our house of innovation, Cellecor is continuously designing and developing technologically advanced products that help you stay connected in today’s fast-paced world. Our 10-year plan focuses on penetrating into international markets and making our brand accessible to customers across the globe. "Making happiness affordable" is our motto. Our engineers are working diligently to build future-ready gadgets packed with features.

Cellecor is a consumer-first brand. Our customers are at the heart of everything we do. That’s why we have started our journey to provide a superior sound experience, uncompromised quality, and comfort at the most affordable rates. Starting from a small shop in Delhi, Cellecor’s mission is to serve every Indian proudly, become an international brand, and raise the bar for consumer gadgets. Our goal is to make Cellecor a household name by meeting the evolving needs and expectations of consumers. With a wide variety of budget-friendly options, we aim to make Cellecor the go-to brand for all Indians. Through social media campaigns, events, and collaborations, we plan to create a vibrant community that continues to grow and becomes an integral part of our mission.

Why Choose Cellecor?

At Cellecor, we believe technology should be reliable, affordable, and accessible to all. Here's why millions of customers trust us:
  • 1500+ Service Centers Nationwide
    We’re always within reach—offering prompt, on-site service for your Smart TV and other gadgets.
  • 1200+ Distribution Channels
    Our strong distribution network ensures that Cellecor products are available across India, from metros to remote towns.
  • 100 Million+ Happy Customers
    Our growing community is a reflection of our commitment to quality, affordability, and trust.
  • 10 Million+ Active Content Viewers
    Our Smart TVs are redefining the entertainment experience in Indian homes.
  • Backed by R&D and Testing
    Every product undergoes rigorous scientific testing to ensure performance, durability, and safety.
  • Proudly Made for India
    Aligned with the ‘Make in India’ initiative, our products are built to meet local needs with global standards.

We’re not just delivering tech—we’re shaping the future of smart living, one innovation at a time.

Serving India Proudly